02 Mar 5 Reasons Why You Definitely Need a Website
Despite the growing importance of online communications, many businesses are not adjusting their strategies accordingly. A lot of companies, usually the smaller or the newer ones believe that they don’t need a website. For some, it’s a luxury they can’t afford and for others – a tool which won’t work for their offline kind of business.
In fact, a website is a tool which costs you one time but keeps paying you back in the years. Unfortunately, in the long go not having a website can cost you a lot more considering the potential lost profits, poor image or growing competition.
No matter how well established your offline businesses is, it’s mandatory to get the basics of online in place. Beauty salons, dentists, auto repair shops or hotels – regardless the type of business, they all measure their success by the ability to establish offline relations. Of course, a well-maintained website can play a huge role in this process. Here are our top reasons which hopefully will convince you in having your own online home for your company.
1. Helps you connect with new clients
A website makes your business accessible 24/7, 365 days in the year. You might not be at the office, but your website will be on the spot. And it will attract new clients that you wouldn’t meet on the street or directly at your establishment. The website lets the consumers interact with you whenever and wherever they find it proper.
People often use the internet when they have a problem or a necessity. You should think of your business as a problem-solver. When having a professional website, your business will get noticeable and easy to find by providing the solutions you have specialized in. In addition, you can optimize it with some Google ads which would lead even more potential clients to your digital door.
Of course, if you’re happy with the number of clients you already have and serve, this doesn’t mean you don’t need a website. Just keep reading…
2. The website gives you control over your image
You already have your profile presented on a 3rd party website or catalog? You even have your own Facebook page? Unfortunately, this is not enough and it can’t cut it on its own.
The main advantage of having your own website is the great independence it gives you. This is your own medium, which won’t close tomorrow and won’t change its policies or algorithms for showing your posts. In your website, you can post whatever content you want and change it anytime without considering 3rd party restrictions. This can include videos, presentations, blog posts, testimonials, tutorials or whatever you can think of.
Yes, it takes just a few minutes to create your Facebook or Twitter account, but this is also why almost anyone can make it. If your only digital presence is a free social media account, potential clients might be suspicious of your trustworthiness as a business. And here comes one of the most powerful advantages of your own website.
3. It builds credibility
Reputation is of great importance for all businesses, especially for the small ones. Usually, they rely on word-of-mouth recommendations, but even once recommended, most people double check the information they have been provided with. The consumer is more suspicious than ever, so before committing to a purchase almost always consults online reviews.
Nothing is more important for a business than the ability to be found. If you don’t have your online identity, customers won’t be able to find you. Not showing up in the search engines with your website is one of the fastest ways to lose credibility as a business. This makes you look dated and even worse – untrustworthy.
Moreover, having your own website will help you control your reputation or it can at least help you tilt the scales in your favor when having lots of reviews for your business on the internet. So, don’t lose out by making the mistake of thinking you can go without a website.
4. Websites put local businesses in favor
One of the misconceptions about the websites is that they’re for large companies or international brands only. In fact, websites are maybe even more useful for local businesses which are not that popular among the local community. When looking for a service provider, people usually take a decision based on the location of the establishment, which makes them save time.
Another advantage is the fact that search engines often rank results according to their location. An advertising in social media referring to the website based on the location would be even more effective. Furthermore, most of the small establishments don’t have their own website, so when you have such this makes you stand out from the crowd. We guess you’re pretty convinced – having your own website brings huge benefits even for small local businesses.
5. You have the core of your digital universe on low cost
The website will serve as the foundation of your communications and relations with your customers. All your advertising efforts should lead to it. You shouldn’t spend a penny on business cards, flyers or anything else without having your own website on the place. All your business details, product information, and promotions should be presented on your website first. Only after that, you can produce any communication materials and they should lead the customer to your website where they’ll find any additional information.
In conclusion, the sooner you gain your own website, the better. For sure, your competitors know this too. An effective website is the cornerstone of your company and your customers expect you to have it. Be legit by having one.
You already have your own website? Check if it complies with our top tips for initial search engine optimization here.