Search Engine Optimization (SEO)

SEO in the Web Site Development Phase

The competition nowadays is the place on which your web site appears in the search engines. The position is vital and determines the number of clients exposed to your business. Due to this reason, the search engine optimization (SEO) of your web site during the phase of development is so important. Here are some of the crucial measures you should take. Strike While the Iron is Hot in order to ensure your web site better SEO in future:

Page titles accurately created. “Description” meta tag matters

Title tags are telling the users and search engines about the content of a particular page. Within the tag of the HTML document should be placed the tag. A unique title for each page of your web site needs to be created. The content of the title tag usually appears in the first line of the search results. This is how users understand if the page refers to their original search. A page’s description meta tags are also very important. They give search engines information and summary of what the page is about. The page title could be several words or a phrase. The meta tag could be some sentences or even a paragraph.

Web site structure is important, as well as the structure of URLs

By creating a web site with descriptive categories and filenames of the documents you achieve two objectives. First, the web site is logical and well-organized. Second, the search engines could better crawl in your documents and find the necessary information. Also, it is important for those creating links to the content of your web site. Complicated, long and difficult to understand URLs with a lot of unrecognizable words could only confuse visitors. Despite the fact that Google could manage and crawl in different types of URLs, it is better to spend some time and make them as simple as possible to facilitate and optimize the search process for both users and search engines.

Easy navigation and content optimization

Web site navigation is important to help visitors find quickly the information they are looking for. In this context, Google’s search results are provided at a page level. Thus, the brief idea of what role a page plays in the site is very important. As you might be aware, it’s very important for your website to have a home page. This is the most visited page and usually the starting point of the navigation for visitors. The navigation itself is very important for the search engines, so thus you should plan it out based on your homepage.

Anchor texts should be well-written

Anchor text is the clickable text which users see as a result of a link. It is placed within the anchor tag. This text informs visitors and Google about the page you’re linking to. Links on your page may be internal and external – respectively leading to other pages on your web site or to the content of other sites. Hence, the appropriate anchor text makes it easy to convey the contents linked.

Use of images for better SEO

Image optimization is a very important part of the SEO process. First of all, all images should have a distinct filename and “alt” attribute, both of which you should take advantage of. The “alt” attribute allows you to specify alternative text for the image if it cannot be displayed for some reason. If a user is viewing your site on a browser that doesn’t support images or is using alternative technologies, such as a screen reader, the contents of the alt attribute provide information about the picture.

In addition, images could be also used as a link, so the alt text for that image will be treated similarly to the anchor text of a text link. Nevertheless, it’s not recommended using many images for links in your site’s navigation when text links could serve the same purpose.

In conclusion, all these important steps in the development process will lead you to have a better and optimized for the search engines web site. This guarantees efficiency and accuracy when achieving your digital marketing strategy.

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