08 Jun New to digital marketing? Here are 6 Cool Tools You Can’t Go Without
If you’ve just started developing your brand in the digital world, you might feel a little bit lost. There is a see full of tools, platforms, and applications that promise to give a solution to your marketing needs. It’s a little bit hard to pick the best ones. So, we’re sharing 6 of the digital marketing tools which we love. And remember, trying new things is (almost) always fun, so be prepared!
You shouldn’t miss any opportunity to reach your target audiences. Thus, email marketing is one of your best friends in almost every situation when speaking about going digital. MailChimp is among the most useful tools when introducing online marketing. It will help you design, send, and track all your email marketing campaigns. You can view campaign reports, manage subscribers, create custom queries, and much more. And our favorite part: MailChimp integrates with most of the e-commerce platforms. In this way, you can use your clients’ data to send personalized campaigns. You can also get useful insights on how your marketing efforts affect your bottom line. It starts with a free plan, so give it a shot.
HubSpot is something like the gods in digital marketing. The guys are really good at what they do. They provide several tools for automation of most of your online marketing activities. Their marketing, sales and CRM software is among the best on the market. The second two can be obtained even free of charge for the basic versions. Their all-in-one inbound marketing tool starts from USD 200/month, but it’s definitely worth it. It provides solutions for Blogging, SEO, Social Media, Website, Lead Management, Landing Pages, Calls-to-Action, Marketing Automation, Email, Analytics. As soon as you’re well familiar how to use them, you can leverage from effective marketing campaigns and happy customers.
We guess you have more than a couple of accounts in social media. Maybe having 5 profiles in social media is great. But managing is definitely not. Hootsuite provides a solution which saves you time and nerves. The platform manages all your social media profiles from a single dashboard without any hassle. You can automatically find and schedule your interesting and effective posts. After that, you can invest the time saved in some other kind of marketing activities. Besides, it provides real-time analytics which gives you smart insights on how your content is performing. Hootsuite also tracks the messages and mentions of your brand. On top of that, you can go for the limited free plan before deciding to invest.
Google Analytics is the ultimate digital marketing tool for analysis. It shows you the results across all your sites, apps, etc. in a synthesized manner. Maybe you have already used it (or at least heard about it). But we’re 100% sure that you haven’t utilized all its capabilities yet. Google analytics will help you analyze data from all your digital sources in one place. You’ll be able to gain insights on your customer experience. You can not only better evaluate the performance of your content, but also access Google’s proprietary audience data and machine learning capabilities to gain the maximum of your data. You’ll be able to share the massive amounts of data and analyses with all your colleagues thanks to the shareable reports and easy-to-use interface.
When it comes to search engine optimization the situation can get really tough. If you don’t have any programmers near at hand, XML sitemap, canonical URLs, and Meta tags generation might sound pretty unfamiliar to you. All in One SEO Pack is a plugin which makes all this for your website. Furthermore, it accelerates mobile pages, notifies search engines about recent changes to your site, optimizes your titles, and much more free of charge (for the basic version). You can use the plugin to optimize your WordPress site for SEO even if you’re an absolute beginner. Of course, you have to install it first, but after that, the magic happens on its own. If you’re an advanced user, you can play with its setting and the features.
If you have planned to put to use all the tools mentioned above, you will definitely need an assistant who helps you organize your daily tasks. Trello is a software which enables you to create boards, lists, and cards with which you’ll prioritize your tasks and projects. You can collaborate with your colleagues by sharing updates, comments, attachments and almost everything you can think of.
So, come on, check these tools asap if you haven’t done it yet. We are confident that you’ll get better results in less time. If you find any difficulties, just ask us.