05 Sep Which are our favorite digital marketing tools for producing quality content?
Content is the standard now. If you have a business, you’re well-familiar that the delivery of interesting and useful content to your audience is a must. Blog posts, social media updates, newsletters, websites, digital brochures… Not only should it sound good, but it has to look fine. If we consider that you have already mastered your writing skills, here are some tools which will help you make final touches.
Grammarly checks your writings: articles, posts, documents, etc. and ensures that they’re clear, mistake-free, and impactful. Just add it to Chrome. Then your spelling and grammar will be vetted on Gmail, social media, and nearly everywhere you write on the web. Furthermore, you can create and store all your writings online – in your new editor. Grammarly can fix plenty of grammatical errors. The free version goes with a checker for critical issues only. The paid one fixes also the advanced issues. The best part is that the tool gives you the confidence of mistake-free writing.
Hemingway makes your writing bold and clear. The tool helps you improve the readability. It also highlights lengthy, complex sentences and common errors. When you see a yellow sentence, you have to shorten or split it. If you see a red highlight, your sentence is too complicated. You can use a shorter word in place of a purple one. It’s a little bit like a game – mouse over the text for hints. Phrases in green show passive voice, which is better to reduce. Besides, you can format your text with the toolbar.
Maybe you’re a little bit bored of us talking about SEO and quality content all the time. Well, we have some more to say. As you may have noticed, the search engines are very bold. When providing you with search results, they always check the uniqueness of the content. If it’s one and only, the chances to get closer to the top ranking are bigger. This is why you need Plagiarism Checker. It’s is one of those small SEO tools which help you all the time. If there is any part of your content which already exists on the world wide web, you get notified. The only thing you have to do then is to rewrite it.
Writing a catchy text which is mistake-free is an absolute must. But your posts wouldn’t cost much without any good photos incorporated in them. In this case, the image banks make a great solution, but their shortcoming is the high price of the images. This is where Pexels comes into help. This is a website full of high-quality stock images which are free. You can do whatever you want with them because they’re licensed under Creative Commons Zero (CC0). This means that you can distribute, copy and modify them. Their commercial use is also allowed and no attribution is required at all.
The images there are great. For example, the one you see above is taken from there. On top of that, they’re high resolution, so it’s OK to use them for retina display.
When speaking about producing engaging content, we can’t go without great visuals. But sometimes nice images are not enough for beautifying the whole picture. From time to time you have to produce facebook banners, digital brochures or presentations? That is what makes Canva useful. It is a tool loaded with enough easy-to-use features and functionalities. It will help you create a variety of engaging content. Its drag-and-drop feature and the professional layouts will support you prepare stunning graphics.
We hope that the apps we shared will support you produce the quality content your brand deserves. Of course, it’s not them that will make your content impeccable. But combining two, three or even more tools will give you the best results. Especially if you aren’t a native English speaker. And remember: the most valuable resource for producing quality content is the knowledge and expertise which you have in your own field.